Our friends were opening a progressive Indian restaurant in Chicago's north suburbs and needed to build digital awareness within their local community ahead of launch.
And with that, we created "Inside Indus" — a 6-part behind-the-scenes video series leading up to the opening that went beyond the restaurant itself to tell the stories of the people behind it: the chefs, designers, vendors, and founders who brought it to life.
It reflects a core belief I bring to content: people and their stories are always more compelling than the polished final product.
The series drove 60,000 organic views, 5x follower growth, and a 2x increase in engagement rate, and helped the restaurant's first two weeks of service book out completely.
And with that, we created "Inside Indus" — a 6-part behind-the-scenes video series leading up to the opening that went beyond the restaurant itself to tell the stories of the people behind it: the chefs, designers, vendors, and founders who brought it to life.
It reflects a core belief I bring to content: people and their stories are always more compelling than the polished final product.
The series drove 60,000 organic views, 5x follower growth, and a 2x increase in engagement rate, and helped the restaurant's first two weeks of service book out completely.
