Before a robot can do a job, someone has to teach it. Spindle's partnership with an AI robotics startup set out to do exactly that — and we followed every step.

We built a holistic digital campaign centered around a branded video docuseries - "Project Fold" highlighted the people, process, and slow, deliberate work of automating one of the toughest environments in the industry.

Distribution and touchpoints for the series included YouTube, LinkedIn and email.