In summer of 2026 I started an Instagram account (@danwuscrolls) breaking down organic social marketing. Over the course of two months I've dialed in content topics and formats (i.e., green screen talking head).

The results have been great so far in August 2026 - recent videos crossing 500k views, followers have 2x'd and profile visits have 5x'd MoM.

The key learning is that tapping into trending topics + news and then transposing them in a relevant way to my category authority and audience leads to big results.